Big Bang announced that they have signed a contract with G-Market to be their models in the coming year.
They will start their full-scaled promotional activties as G-Market’s new model in January. G-Market and Big Bang are going to carry out a wide variety of promotional activties together, for example, they will appear on G-Market’s homepage, TV CF, online advertising channels, outdoor commercials and offline media.
The reason of choosing Big Bang as the models for G-Market 2012 is to attract the target customers who are youngsters in their 20s and 30s. The distinct personality of each member will also be unlocked.
The excutive director of G-Market said, ‘ the distinct personality and the unique fashion sense of the Big Bang members have already become an icon for the teeangers in this generation. A large proportion of our customers are the youngsters in their 20s and 30s. Having Big Bang as our models, it is expected our brand can attract more younder customers and improve our brand image.’
Source: hankyung
Translated by: Rice @bigbangupdates
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